What Is A Digital Marketing Specialist? What Do They Do? 

What Is A Digital Marketing Specialist? What Do They Do? 
Spread the love

There are many exciting careers in the field of digital marketing today. One is the role of digital marketing specialist. In the technology-driven world of today, brand awareness is almost everything. So, marketers must develop strong skills and customer relationships in every sphere. Here, we are talking about What Is A Digital Marketing Specialist. What Do They Do? 

According to research conducted by Reuters, the average spending on digital marketing globally is around $100 billion, with $52 billion spent in the United States & United Kingdom alone. Working in the digital marketing industry is quite lucrative and extraordinary experience. 

digital marketing
Image source: Pinterest

The new era of advertising has already led to the need for professionals who know how to navigate today’s digital space while translating the company’s goals into more successful marketing campaigns. 

In this blog post, let’s find out what a digital marketing specialist is, what they do, and how to become one. 

If you are excited to take up the challenges of becoming a digital marketing specialist, let’s have a look at the resources that we have put together in this writing:

We are discussing What Is A Digital Marketing Specialist? What Do They Do:

What is a digital marketing specialist? 

The digital marketing specialist is a professional responsible within a system for maintaining the brand through creating and implementing marketing campaigns. 

Digital marketing specialists’ duties include conducting market research, strategizing with other professionals in the department, and creating content that helps devise the most successful marketing campaigns. 

Roles & responsibilities of digital marketing specialists 

The digital marketing specialist will craft and execute the business’s appropriate digital strategy. The professional will be responsible for planning, crafting, and implementing the online marketing campaigns across multiple channels and platforms. 

They will utilize organic search campaigns, paid advertising, content creation, social media channels, email marketing, and others to boost the company’s brand/ product or service awareness. 

See also  Top 10 Digital Marketing Agencies in New York

Tasks accomplished daily by digital marketing specialists 

In the broadest terms, now we know what a digital marketing specialist is and what they exactly do. Let’s find out what their job involves on a routine basis. Meanwhile, the marketer’s job naturally depends upon their role. In this section, let’s find out some of the typical roles and responsibilities of digital marketing specialists as taken from the advertisements and real jobs posted on sites. 

  • Devising and implementing SEO, search engine optimization, PPC, and click strategies. 
  • Crafting & managing link-building as well as content marketing strategies 
  • Developing & maintaining a social media presence 
  • Crafting engaging online content, which includes blog articles, videos, graphics, and advertising. 
  • Monitoring and analyzing content from click-through rates 
  • Forecasting marketing campaign growth as well as ROI, reporting same to leadership 
  • Managing and weaving copy for emails and social media marketing campaigns 
  • Contacting, interviewing, and hiring graphic designers, web developers, video graphics, and other professionals to craft unique and engaging content 
  • Using digital marketing tools like Google Analytics, Google AdWords, as well as other relevant online marketing tools 
  • Devising innovative ways to drive traffic to the website of the company 
  • Regularly maintaining and updating the journey of the user on the website as and when required 
  • Crafting and managing projects and team members, which include delegation of tasks, reviewing the work of team members, adhering closely to all deadlines, budget crafting, and revising ideas 
  • Staying abreast of all the new social media sites, web technologies, and digital marketing trends 
  • Implementation of all new technologies while crafting campaigns, along with updating the existing campaigns 

How much do digital marketing specialists earn? Salary structure 

Next, do you want to know how much digital marketing specialists earn? As you might expect, the exact figures vary depending on the experience level and location. Nevertheless, we have already pulled together the average from the salary comparisons website to check out the rough estimate.

See also  A Complete Guide On How To Do Digital Marketing 

 Looking at the average estimates from some of the websites for salary comparisons, for example, Pay Scale, Simply Hired, and Glassdoor, it has been deduced that the digital marketing specialist in the USA earns an average of $63000.

The professional will certainly be earning less during the entry-level role. Although these figures are estimates, they provide a rough idea of the salary you can expect from the digital marketing specialist role.

Key takeaways 

So here we have learned the full description of what a digital marketing specialist is and what a professional does. We have gone back to the basics in the blog post, looking into the digital specialist role, their duties and responsibilities, and how much they typically earn. 

With the evolution of the internet and technologies, digital marketing specialists are playing the most crucial role in assisting businesses in staying competitive and relevant. 

You can acquire the digital marketing specialist role by honing your skills while staying updated with the latest trends and technologies. You can become a valuable asset to any business looking forward to building its brand, increasing its online presence, and driving growth.


What is the role of a Digital Marketing Specialist?

A Digital Marketing Specialist develops, implements, and manages online marketing strategies to promote products or services. This includes utilizing various digital channels such as social media, search engines, email, and websites to reach and engage target audiences.

What skills are essential for a Digital Marketing Specialist?

Digital Marketing Specialists should possess various skills, including proficiency in social media management, search engine optimization (SEO), content creation, data analysis, and knowledge of digital advertising platforms. Strong communication and analytical skills are also crucial.

How does a Digital Marketing Specialist contribute to business growth?

Digital Marketing Specialists play a key role in increasing brand visibility, driving website traffic, and generating leads or sales through online channels. By creating effective digital campaigns and optimizing their online presence, they contribute directly to business growth and revenue.

See also  Top 10 Digital Marketing Agencies in Portland

What are the common digital marketing tools used by specialists?

Digital Marketing Specialists use various tools to manage and optimize campaigns. These may include analytics tools like Google Analytics, social media management platforms like Hootsuite, email marketing software like Mailchimp, and advertising platforms like Google Ads and Facebook Ads Manager.

How does a Digital Marketing Specialist stay updated with industry trends?

Staying current with industry trends is crucial for Digital Marketing Specialists. They typically engage in continuous learning through online courses, webinars, industry conferences, and by following reputable blogs and publications focused on digital marketing and technology.

What is the difference between a Digital Marketing Specialist and a Social Media Manager?

While there is some overlap, a Digital Marketing Specialist usually oversees a broader range of online marketing activities, including SEO, content marketing, and paid advertising. On the other hand, a Social Media Manager focuses specifically on creating and managing content for social media platforms.

How can a business benefit from hiring a Digital Marketing Specialist?

Hiring a Digital Marketing Specialist can benefit a business by improving its online presence, increasing brand awareness, driving targeted traffic, and boosting sales or conversions. These specialists bring expertise in leveraging digital channels effectively to reach and engage the target audience, positively impacting the bottom line.


Whether you are a new entrant in the job market or aspiring to shift careers, the digital marketing specialist role in today’s time is undeniably a smart choice. With the digital marketing specialist, there are endless possibilities to explore, and the reward can be quite significant. So take your leap, embrace the digital world, and start your journey to become a successful digital marketing specialist.

About Growthx247 

The top digital performers at Growthx247 are devising and delivering greater opportunities for the brands to grow digitally. The dedicated team of online marketing experts are specialists in SEO, paid media, PR, Conversion Rate Optimization, smart data, human brilliance, and much more.

growthx247 banner

 The ultimate mission of Growthx247 is to understand what success means to the clients and tailor digital strategies that meet and surpass all their goals. Give us a chance to take care of the heavy lifting and digital marketing of your business so that it thrives and flourishes in today’s competitive space!

Related Post

Leave a Reply

Your email address will not be published. Required fields are marked *

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe our Newsletter

Open chat
Hello 👋
Can we help you?